Event Marketing Strategy: How To Promote Your Events for FREE

1.) Take full advantage of hugely popular sites

With millions of users, these platforms are a great way to promote your events to a large audience with minimal effort. Begin promoting your event on these social media pages at least two to three weeks before the event (preferably two to three months before if possible), increasing the volume and frequency of your posts as you get closer to the event date.

Facebook

Create an event on Facebook and promote it on your business page. Be sure to create an eye-catching cover photo with a resolution of 1920 x 1080 pixels that evokes the feeling of excitement.

Twitter

Send Twitter invites to your followers by mentioning them in your tweets and/or send them a direct message inviting them to the event. Asking your followers to retweet your post is also an effective way to increase reach.

LinkedIn

It’s no doubt LinkedIn is a great platform for promoting events so don’t disregard this platform, especially if your webinar is targeted at B2B professionals.

2.) Make use of free event listing websites

There is a growing catalog of event listing sites with free features, so we’ve hand-picked some of the most well-known (i.e. heavily trafficked) sites where you should focus your time and energy first:

  • Eventbrite — the largest, most popular event listing site also allows you to sell tickets, manage and track registrations, add social sharing features to your listing, and a whole bunch of other tools and tricks to spread the word about your brand. Eventbrite’s community is strong, large and engaged, so you want to start here.
  • Spingo — with a network of over 1500 news and media sites, Spingo can distribute your event across many event calendars with one single event listing. In addition to event listing, they offer a full event management software that will help you manage your entire event logistics, including schedules, volunteers, guests, panelists, venues, and more, all from one place.
  • Evvnt — promote your event to 40+ event listing sites based on your events category and location.
  • EventSetter — provides an easy and convenient way for individuals, groups, and businesses to promote events online. EventSetter users can now post virtual events, tickets, and offers in thousands of cities and communities around the world.
  • Eventful — is owned by MTV and is very popular for music, community and educational events. This site has an email newsletter that reminds users of upcoming events in their area. This is definitely more of a consumer-based website and would be recommended for charity, free promotional events or even a booth promotion at large events. Eventful currently has 22 million registered users
  • GlobalEventsList — reach your target audience, create a comprehensive and customizable portal to your event, including key details, a description, Google maps, speakers, links to social media, and multimedia content, connect your event listing directly to your Twitter feed to enhance interaction with your audience.
  • EventGuru — your free event listing is instantly syndicated to social media, public calendars, and search engines.
  • Craigslist — listing your event on Craigslist provides more free publicity than flyers or word of mouth.
  • Backpage — offers classified listings for a wide variety of products and services including automotive, jobs listings, and real estate. In 2011, Backpage was the second largest classified ad listing service on the Internet in the United States after Craigslist

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